metadata: {"signature": "0x04106834d5351bcbe0ce6f297c42a86f5e2d67c087fe5e604dd53936892e7170147ee5ace3856417f69bb6b7c1ce23c7fad5b7e220a3230c25ac46d352673bce1b", "application": {"round": "0x7492a8c4ed29b1f1559888bd832fae5d33e10370", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "7/QQ0iQnEFQs0WE5GsjUoRbzshAHYLXz0H361+sIX9SzuC8PClwdn6nzcwscJhM5", "encryptedSymmetricKey": "5ff7ae480ae2403cb6e7abf715f2ddf609b915c825523af240cd2fbd7d8b430f0c50b6cf2b3921dde444f8d0f24a6c15241126faafbe1e56fadc9f33e2ddcc84e2c6faa827686e28769c08276bce4c19bc4a55e999fbb3389e94286a3bc17e994613ece3625ae8c1a96ccacd388b88611b81f94013bfc3f4384495c0b179c37100000000000000204c19fab8445888e87eac0497a28c204fcf59fcb4fcbc2bc02e2b860125770f994368863f1a494980ee1027074e6170b2"}}, {"type": "paragraph", "answer": "Mostly awareness of the idea through meeting with several team members of Gitcoin in web3 events and the posting of the high-level explanation of the mechanism on the forum: https://gov.gitcoin.co/t/quadratic-attention-payments-mechanism/16247?u=thelostone-mc\n\nHope to have a real impact by implementing a live test of the mechanism within the Gitcoin platform.\n\nOne can imagine a couple interesting applications within the Gitcoin ecosystem: matching pool funders (advertisers) competing over banner space on our homepage or grants homepage, and/or serving as a mechanism for people to crowdsource which grants get the most visibility and, potentially, most funding too.\n\nA few important metrics to consider when measuring impact and results: advertisers\u2019 campaign spending and reimbursing amounts, users\u2019 engagement rate through time and in total, Gitcoin\u2019s advertiser turn-over and churn rates, the rate of Sybil attacks, the level of privacy in data collection from users, both qualitative and quantitative, through degrees of preference.", "hidden": false, "question": "What impact do you hope to have (or have had) on the Gitcoin Community with this project? How do you measure your impact? (e.g. viewers, forks, branches, likes)", "questionId": 1}, {"type": "multiple-choice", "answer": "Proposed (proactive)", "hidden": false, "question": "Are you applying for funding for work done, proposed, or both?", "questionId": 2}, {"type": "paragraph", "answer": "Essentially, quadratic attention payments is a mechanism that borrows the essence of quadratic voting and introduces the participatory engagement of real users, in a way that enables them to have a say in the quality of content and duration of those ads.\n\nNaturally, ad-driven platforms and decentralized social networks like Brave, Lens or Farcaster are places to experiment with this mechanism. To this effect, I\u2019ve built a whole version of the mechanism applied to Brave Ads; and I happen to have won a Brave hackathon on it this month, organized by Funding The Commons!\n\nPlease check the Github repo I\u2019ve submitted for the hackathon and the high-level explanation of it in the above Gitcoin Forum link:\n\nhttps://github.com/bmvicente/Brave_Ads_QAP\nhttps://gov.gitcoin.co/t/quadratic-attention-payments-mechanism/16247", "hidden": false, "question": "If you have work completed, please describe it below and include links where possible:", "questionId": 3}, {"type": "paragraph", "answer": "Planning to stress-test the mechanism in a live environment within an early-adopter-mindset platform and I believe Gitcoin would be perfect for it.\n\nOn the time I expect to invest, it would be very dependent on the application agreed with Gitcoin internally, but I\u2019d be willing to input several hours per week to bring the project to life.", "hidden": false, "question": "If you have work you are planning to do, please describe it below and include estimates of how much time (in hours) you expect it will take: ", "questionId": 4}, {"type": "paragraph", "answer": "I received a prize of 1500 USDC from Brave for winning their Fund Public Goods hackathon and 500 DAI from Gitcoin through their Zuzalu Continuous Innovation grant round.", "hidden": false, "question": "Has this work been previously funded? If so, by who and for how much? ", "questionId": 5}, {"type": "multiple-choice", "answer": "Yes", "hidden": false, "question": "Are you working on this as an individual?", "questionId": 6}], "project": {"id": "10:0x8e1bD5Da87C14dd8e08F7ecc2aBf9D1d558ea174:788", "title": "Public Ads - Quadratic Attention Payments Mechanism", "metaPtr": {"pointer": "bafkreibc225n2igony46fuvlzua4fl4m53se2khgoywxlgonnn2ybeyzni", "protocol": "1"}, "website": "https://savory-tile-1df.notion.site/Public-Ads-Quadratic-Attention-Payments-Mechanism-97e1f14426b541f58b7c85ba0ef5240e?pvs=4", "createdAt": 1691706820713, "userGithub": "bmvicente", "credentials": {}, "description": "The Quadratic Attention Payments (QAP) concept aims to rethink public advertising. By leveraging quadratic voting principles, this mechanism empowers users to influence the ads they view, incentivizes advertisers to produce higher-quality and more relevant content, offers more accurate \u2014 but private \u2014 data for publishers, and boosts revenue and rewards for all parties.", "lastUpdated": 0, "projectGithub": "Brave_Ads_QAP"}, "recipient": "0x24EB84F2C45eB0BDe32183662B417cbc8896E34f"}}