metadata: {"signature": "0xe0692c1e7379b75faf9e9541533734045f4c001fb99e3d71ffd4a6c170ef375b0b1d07910e6eee3a0ae7d63250ff6f46841117b8daffb6b789faffb53482ffd11b", "application": {"round": "0xc04b6cc0fb78fbe717d0338e7f9a1d8013312f0a", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "ypGvCbq1xDLtlfyXZyzXNdaQPvQxcn+hC8DhT2zhwXsVuTu12AJxli41/4iE/sRn", "encryptedSymmetricKey": "0cadd624e5edfc0081b67ab6b6ee2e53517a0d9bbf993019abeb7f34d0fe8d2f63adac7ca79ae13da450a05d0596d40d2834ddfd8cb05872524f900ffffcc00af8787358ad715a9ae1477a1fc9154e7a0e6c80ef21115221ff02655effc98b9675ee3c6840797c4b18ccf33fb5624cb1a0c24d2351657a052af7b4e8176164570000000000000020fc7b093ba7dc27de3ad3aebacd5314f8728808b79e5f335dc7fdc14de3c083b8fc9e88f7931b86bcc007437764b61fa7"}}, {"type": "short-answer", "hidden": true, "question": "Telegram Handle We Can Use To Contact You ", "questionId": 1, "encryptedAnswer": {"ciphertext": "33QTEGoXpNCxYng1ZgVA9oBkBK1QTQWEtiBGhkJhHbU=", "encryptedSymmetricKey": "a253859837d3c428b3ab521a7e270a381e7afe36336f426de425fb4081337d024eff61c62f1d9252f08a343befb2cc0d960e79c594136b21b87ca806f2a15a6f1394157b382146472ba65b9ace64d06b84c23119f7ba6961310342d07460048a1103ab7833a005e2d0c3b942420edf8cfb86a8f36978e84d1e6bd2cebde97113000000000000002008d28856403f6ca2149fb10d8763a81061ccb860d755b406eb8ad58ebb60efd658a648bcb203d942b404f01f688f4eb7"}}, {"type": "short-answer", "answer": "https://github.com/AdToken-2024/adtoken-dapp", "hidden": false, "question": "Project GitHub Repo", "questionId": 2}, {"type": "paragraph", "answer": "No", "hidden": false, "question": "Have you participated in a previous Gitcoin Grants Round with this project? If so, please name the rounds or link the builder profile to prior rounds.", "questionId": 3}, {"type": "paragraph", "answer": "AdToken is committed to integrating with the Allo Protocol to create a decentralized advertising ecosystem that enhances the monetization opportunities for projects and users within the Allo ecosystem. By utilizing the Allo Protocol, we aim to facilitate secure, transparent, and efficient advertising transactions that drive value for all participants.\n\n**Specific Examples:**\n- **AdSense Integration**: We are actively developing our AdSense solution to be compatible with the Allo Protocol, allowing projects built on Allo to seamlessly embed advertising capabilities. This integration will enable projects to monetize their platforms through targeted ads based on user interactions.\n- **Real-Time Payments via Allo**: Our platform will leverage Allo's capabilities to facilitate gas-free, instant payments for advertising services, enhancing the user experience and incentivizing engagement.\n- **Community Collaboration**: We plan to collaborate with other projects within the Allo ecosystem to create joint marketing campaigns that showcase the benefits of using AdToken, driving visibility and user adoption across platforms.", "hidden": true, "question": "How does your project focus on building on, integrating with, or supporting the Allo Protocol ecosystem? Please provide specific examples of your work and plans.", "questionId": 4}, {"type": "paragraph", "answer": "**Current Status:**\nAdToken is currently in the internal beta phase, focusing on refining our AdSense solution while actively onboarding influencers and publishers. We have achieved significant traction, with over 15 campaigns launched and more than 300 affiliates engaged.\n\n**Roadmap:**\n- **Q1 2024**: Complete the integration of the Allo Protocol into our AdSense solution, ensuring compatibility and functionality.\n- **Q2 2024**: Launch our fully integrated AdSense solution that leverages the Allo Protocol for real-time, gas-free payments.\n- **Q3 2024**: Expand our advertising formats and targeting capabilities, allowing Allo-based projects to optimize their ad campaigns effectively.\n- **Q4 2024**: Initiate community-driven marketing campaigns within the Allo ecosystem to promote our integrated solutions and drive user engagement.\n\nWe have a clear plan for future integration, focusing on maximizing the synergies between AdToken and the Allo Protocol to enhance user experience and value.", "hidden": true, "question": "Describe your project's current status and roadmap. Are you actively developing on Allo Protocol, or do you have a clear plan for future integration?", "questionId": 5}, {"type": "paragraph", "answer": "**Community Engagement Plans:**\n- **Educational Workshops**: We will host workshops and webinars to educate the community about the benefits of integrating AdToken with the Allo Protocol, focusing on how to effectively use our platform for monetization.\n- **Partnerships with dApps**: Actively seek partnerships with dApps built on the Allo Protocol to promote cross-platform integrations, encouraging mutual growth and visibility.\n- **Incentive Programs**: Implement incentive programs for early adopters, including rewards for projects that successfully integrate our AdSense solution, fostering a collaborative environment within the Allo ecosystem.\n\n**Contribution to Expanding the Allo Ecosystem:**\nBy facilitating easy monetization through advertising for projects within the Allo ecosystem, we aim to drive user engagement and retention, encouraging a vibrant and sustainable community that attracts more developers and users to Allo.", "hidden": true, "question": "Outline your plans for community engagement and user adoption. How will you contribute to expanding the Allo ecosystem?", "questionId": 6}, {"type": "paragraph", "answer": "AdToken is designed to drive GMV through increased advertising revenue generated by projects utilizing our platform. We anticipate that as more dApps integrate our AdSense solution, their user engagement will significantly increase, leading to higher revenues.\n\n**Potential Metrics:**\n- **Projected Ad Revenue Growth**: Based on initial traction, we estimate that projects using our platform could see a 20-30% increase in ad revenue over traditional advertising methods due to our optimized targeting and real-time payment features.\n- **User Engagement Metrics**: We aim to facilitate over 1,000 active campaigns within the first year of integrating with the Allo Protocol, potentially generating millions in GMV through ad placements.\n- **Community Participation**: With our incentive programs and community engagement strategies, we expect to onboard over 500 new projects in the first year, significantly contributing to the overall growth and GMV of the Allo ecosystem.\n\nBy focusing on driving user engagement and providing effective monetization strategies, AdToken is poised to contribute meaningfully to the Gross Merchandise Value through the Allo Protocol.", "hidden": true, "question": "How do you envision your project driving GMV (Gross Merchandise Value) through the Allo protocol? Please provide potential metrics or estimates.", "questionId": 7}, {"type": "paragraph", "answer": "https://gap.karmahq.xyz/project/adtoken", "hidden": true, "question": "Provide your Karma GAP profile link and briefly describe how you'll use it for milestone tracking.", "questionId": 8}, {"type": "paragraph", "hidden": true, "question": "If applicable, list any contract addresses or other verifiable on-chain objects related to your project that demonstrate your work with Allo. Use this format for each entry: [contract_address], [chain_id]", "questionId": 9}], "project": {"id": "0xa070aa378a15747ee02e8c5da8fdc3c0c212e9174ee0b8f2b09bd66497289041", "title": "AdToken", "logoImg": "bafkreibhpa3w6gqpqafnkhi3m3whkc3bkq5ikejoiwzfehr5d6mz6ead7y", "metaPtr": {"pointer": "bafkreib76f4znudfihplap5ea53sz4tu2vas5wtfxbliqcdirfxg632z44", "protocol": "undefined"}, "website": "https://adtoken.co", "bannerImg": "bafkreias6gcc3my44g6dp4iei6757kiyrocl5qomq2ehljtdd2xktekvim", "createdAt": 1730240054378, "userGithub": "Mukul-AdToken", "credentials": {"github": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..dZE9UQHZo-BWkjlarQT8qR5fZX5h-4FCbtEseNA93dwiTeD5YROSjqDyfSBrfbLCcwBYX0V_Gv2QsGRwcVyiAQ", "type": "Ed25519Signature2018", "created": "2024-10-29T22:17:57.470Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-10-29T22:17:57.470Z", "expirationDate": "2025-01-27T22:17:57.470Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x67b85409d1AA497991E3beA28b5c984400F237eC", "hash": "v0.0.0:RWBypIl/ZSVhmuygIKJyZ+rTy4BN39gCsN3KX6bD5aw=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextGithubOrg#AdToken-2024#176953894"}}, "twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..tu5QLu6P-KvXrY8GeeDoqnnmY4ENzUNIpKW0cbuvDRRM9cQj_ZBsB6qx4xc8a4R4JXD3-5HkN1VVp7Zcp7eiBA", "type": "Ed25519Signature2018", "created": "2024-10-29T22:14:57.094Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-10-29T22:14:57.094Z", "expirationDate": "2025-01-27T22:14:57.094Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x67b85409d1AA497991E3beA28b5c984400F237eC", "hash": "v0.0.0:PDYK+1uNwdfc0kB6+UwvFm7spJu074EXILwk4wH6o50=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#ad_token_"}}}, "description": "**AdToken: A Next-Gen Peer-to-Peer Advertisement Network**\n\n**Overview**\nAdToken is an innovative peer-to-peer advertisement network that revolutionizes the way businesses connect with global influencers and publishers. Built on the Arbitrum chain, we are dedicated to expanding our multi-chain capabilities, ensuring seamless integrations and enhanced functionality across various blockchain platforms.\n\n**Meet the Team**\n- **Mukul Israni, Founder & CEO**: Leading the product and business side, Mukul has extensive experience in building ground-up products in Web3, B2B SaaS, and social domains.\n- **Tarun Khurana, Co-Founder & CTO**: A seasoned solution architect and blockchain specialist with over a decade of industry experience, Tarun drives our technical vision.\n\n**Current Development**\nAdToken is currently in its internal beta phase, where we are actively updating and refining our codebase. You can explore our platform through our mainnet environment: [AdToken Mainnet](https://www.adtoken.co/), or check out our testnet environment featuring our beta AdSense solution: [AdToken Testnet](https://adtoken.walrus.site/#/affiliator/demo). Here, you\u2019ll find our ads board showcasing various ad sizes and formats in action.\n\n**How AdToken Works**\n- **For Advertisers**: Businesses can create ad campaigns tailored to their marketing and growth needs, setting specific rates for impressions, clicks, video views, interactions, and more. Our platform allows for real-time payments for each payable event, ensuring that advertisers see immediate value for their investments.\n  \n- **For Influencers and Publishers**: Advertisements can be promoted by influencers through our dedicated portal or distributed to publishers via our AdSense solution. This integration allows websites, apps, and extensions to embed our ad tags and earn revenue based on the traffic they generate from every payable event.\n\n**Key Features**\n- **Dynamic Multi-Chain Strategy**: While we are currently on Arbitrum, we are working diligently to extend our services across multiple blockchains, providing users with a wider reach and diverse options for their advertising campaigns.\n- **AdSense Solution**: This flagship product allows projects and decentralized applications (dApps) to integrate our HTML tags easily, facilitating ad placements and running relevant ads akin to Google Ads.\n- **Real-Time, Gas-Free Payments**: Our platform leverages blockchain technology to provide instant compensation for influencers and publishers, eliminating delays and reducing fees associated with traditional advertising methods.\n\n**Community and Ecosystem Growth**\nAs we build in stealth mode, our focus is on onboarding both publishers and advertisers. We aim to empower SUI dApps and games by integrating our iframe solutions, enabling them to monetize their high-value web3 traffic while simultaneously growing their user base.\n\n**Future Directions**\nIn addition to our current offerings, we are inspired by the Blinks concept from Solana's Dialect. Our goal is to develop our own Blinks solution for SUI, which will feed into our AdSense solution, making on-chain interactions more accessible and efficient for users.\n\n**Conclusion**\nAdToken is not just an advertisement network; it\u2019s a platform designed for the future of decentralized advertising. With our focus on multi-chain integration, innovative ad solutions, and a commitment to enhancing user experiences, we are poised to redefine how advertising works in the blockchain ecosystem.", "lastUpdated": 0, "projectGithub": "AdToken-2024", "projectTwitter": "ad_token_"}, "recipient": "0x67b85409d1AA497991E3beA28b5c984400F237eC"}}