metadata: {"signature": "0xf257c5f6337570f7ab67167cbb8d884208be500c1faf98fdafdbd1a4f28825a903f6893561ed0129ab4c1754d04f5b38700d085e02bd90273bcb436b5cde6a061c", "application": {"round": "0xadd9b8cc34d9f36fa37cb9c6941e6209f4eea6c6", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "fVPo5iNpvzm+0Jk6rMZbKqtK/WFvt7FzUOexNNGNBbf/U3wpL9zeEsK4MSX6MTQY", "encryptedSymmetricKey": "792564fe3c5080aac4c8c9681e4d2cdde03e0b02e6c205c6f5eca1460bb538ad74576ac75555df59a296788fe21d2e0b646b9b0c660e0aba4458920ffd8e58fa3e48f4fee04570fec14664fd2bcdbf3afff4b599b24d290a6366e7d5f34f3bb9a2822a1feb9fd224c1c6f0870c631d2c0d55ebfbe8d32a8b3ac36750e86c45f60000000000000020b36fe37433866f3ee57182d3b607ff67b7f73527aeb6ad4b5c59d3bb83ba6fac594ec06bb8546aefa44a498ba55da1b5"}}, {"type": "short-answer", "answer": "stellaachenbach_11", "hidden": true, "question": "Telegram handle", "questionId": 1}, {"type": "link", "hidden": false, "question": "Karma profile (if available)", "questionId": 2}, {"type": "checkbox", "answer": ["Yes, I confirm"], "hidden": true, "question": "Have you read and confirmed that your project abides by the Program General Eligibility Policy https://tecommons.notion.site/Eligibility-Policy-7cf5ff8c323149cf84011712f070f009 ?", "questionId": 3}, {"type": "paragraph", "answer": "# Vision & Mission\n**The ALANA Project** is a diverse community that empowers creators and builders by guiding them into the decentralized world of the future. We achieve this through a multi-pronged approach by fostering a supportive and inclusive community, freely accessible educational resources, and collectively built products that educate in a fun and entertaining way on all interconnected topics of the onchain world. The products built within the community are a core part of creating a circular economy within and beyond the community.\n\n# Impact\nThe impact we aim to have is three-fold:\n\n1. By lowering the barriers to entry and ensuring a clear understanding of why onchain technology can empower creators and builders, we help increase the overall adoption of these technologies. This will help them realize their full potential by utilizing the tools to their advantage and creating even more innovative use cases. We do that by creating free, entertaining, and collaborative resources to which we actively invite.\n2. Secondly, we are committed to building a self-sustaining community. Therefore, we built high-quality and innovative products in a collaborative way that aims to show tangible use cases for Web3 technology and therefore inspire others to do the same.\n3. The third layer of impact comes from the research and development of The ALANA Project as a decentralized organization. We do investigative research and build social-layer tools and resources to foster community interactions along a healthy and balanced growth sentiment. Learn more about that by diving deeper [here](https://github.com/The-ALANA-Project/Strategy_and_Infrastructure/tree/main).", "hidden": false, "question": "Vision Statement and Impact: Describe the long-term vision of your project and its intended impact on the Optimism and broader Superchain ecosystem, including both qualitative and quantitative benefits", "questionId": 4}, {"type": "paragraph", "answer": "In direct context to the three above-mentioned points of impact:\n\n### 1- Free Resources\n- [Article Series](https://mirror.xyz/the-alana-project.eth/DeQP_kgXvSw5GqeOSwZVgk6G7nziX9UXaRypZlVZqz0?referrerAddress=0x83E2B1525becEeE48Bc00ABb192813859dF6b7A6) on Mirror utilizing design and art-related metaphors to explain Blockchain Technology\n- [Bi-Weekly NewsFlash](https://mailchi.mp/the-alana-project.xyz/alanas-newsflash-17277585?e=49734bc2bd) that comes with a healthy and digestible amount of information\n- [Free Webinars](https://portal.fileverse.io/#/0x809b9454190db7335Fae4906F85719c9f222e630/member?chainId=100) interchanging between creator tools and empowering onchain technologies.\n\n### 2- High-Quality Consumer Product Building\nWe aim to launch the second edition of ALANAmagazine under the AIR theme and the first season of ALANA's Boutique, a virtual and phygital fashion and lifestyle boutique.\n\n### 3- Token Engineering and Social DAO Layer Tooling\nWe are committed to further decentralizing our community, and ensuring equality among stakeholders is our priority. (This is the part we seek funding for.)", "hidden": false, "question": "Initial Strategy: Outline a high-level strategy for how you will achieve your intended impact and key goals for the next 3-6 months", "questionId": 5}, {"type": "paragraph", "answer": "# Token Engineering\n\nSince the beginning of The ALANA Project, we have been determined to continuously decentralize the project and build a token economy around it to guarantee its longevity. But we were missing three important factors:\n\n1. A cohesive branding from the former personal project to one that encapsulates and represents the community. You can find the successfully developed Branding Guidelines [here](https://github.com/The-ALANA-Project/Brand_Identity_and_Socials).\n2. We had to gain sufficient knowledge about the design process of a token economy. We did this by joining the Token Engineering Academy and completing most of the available modules. An example here is the [public profile of founder stellaachenbach](https://tokenengineering.net/user/6347fcfcca6f14ab120b0049/).\n3. We had to establish and vote on an organizational structure that enabled fairness and equality based on contribution, not financial investment. As mentioned above, we did so by designing various tools that promote transparency and by meticulously defining stakeholder roles. \n\nOver the past two years, we have worked hard and successfully on all three factors and started in Q2/2024 with our token evaluation. We know several Web3-based projects have failed due to badly designed Tokenomics, so we are taking appropriate time to work through a detailed process. With our acquired token engineering skills (three team members have attended the Token Engineering Academy successfully), we are carefully evaluating the token along the [Tokenomics Design Canvas](https://tokenomics-guide.notion.site/Tokenomics-Design-Canvas-9b15bbd593504e9cbb91f82f95f75ca9).\n\nHowever, throughout the evaluation process, we became aware that more common token models share a strong focus on being used within an AMM (automated market maker)/ DeFi-related applications. Since The Alana Project is oriented toward educational empowerment and aims to foster intrinsic motivation, we had to adjust several components and develop tools on top. We want to avoid that our designed system tips the balance and ensures that only active contributions are valued.\n\nIn a nutshell, The Alana Project aims to bridge the aforementioned gap by developing a Tokenomics model for a Web3-empowered community project that is advancing token engineering through three key pillars: \n\n\n### 1-KPI-based Token Emission Schedule\nAs mentioned above, the $ALANA token is meant to be a reward (payment) for all active contributors in the value creation process. It is an incentive to stimulate work and activity across a dispersed group of people who maintain the integrity of the project and create products all aligned with the mission and vision. Therefore, fixed emissions or built-in mechanisms to increase the token supply may not align with the project's purpose. \n\nThis problem led us to discuss how contributions can be measured if contributed by different actors and for various tasks. How can we capture performance, impact, and growth from a single contribution and in comparison to others? Our proposed solution is called [\u201cContribution Calculator\u201d](https://docs.google.com/spreadsheets/d/1gPvS1HQ1t0VuWf6FvHXqB0YE8vM0fwE4-R8ydY9eTSg/edit?usp=sharing) (ongoing work in progress), a tool that correlates the individual work input into points, which will be used to determine and calculate the amount of $ALANA token that a contributor can claim at the end of a season. As a consequence, we came to the conclusion that our token emission schedule needs to be KPI-based. On the demand side, the $ALANA token is influenced by the number of customers using or holding it.  \n\nRegarding governance, most discussions in the current ecosystem center around token concentration and token price, with resources and motivations spread across various stakeholders. This leads to governance discussions and the difficult task of balancing financial power (in connection to token-based voting), expert power of the core team (in connection to agenda setting), and the inclusion rights of creators and various other stakeholders. \n\nSince The ALANA Project is meant to be a platform for creators and builders, we do not want investors or speculators to gain significant governance rights by simple token accumulation. From a token engineering perspective, the question to be solved is two-folded: \n\n- How can we implement a governance mechanism that safeguards the influence of creators and contributors (governance token)?\n- How can we implement a tradeable token that can be used as a means of payment for the products and services that The ALANA Project offers (utility token)? \n\nTo solve this predicament, we suggest separating the $ALANA token and a membership NFT with governance rights. As mentioned above, membership NFTs can be earned by actively contributing to the project on the aforementioned three different levels. We call this \"proof-of-work.\" This membership NFT comes with different governance rights (defining the decision space) in accordance with a contributor's role in The ALANA Project. Furthermore, this NFT can be infused by staking the $ALANA, leading to more voting rights connected to the distinguished role.\n\n\n### 2-The \"Dedication Flywheel\"\nBeyond the aforementioned, we want to incentivize three elements in ALANA and potentially reward:\n1. The continuous willingness to learn and improve one's skill with The ALANA Project (as a creator and builder)\n2. The \"holding\" and use of our onchain products and tools\n3. The ongoing participation in ALANA activities that support and help the community (Keyword: Ultimate Supporter) \n\nFor all three of these actions, we suggest reward emission, which we call the \"Dedication Flywheel,\" to reward commitment and loyalty as virtues. \n\n\n### 3-Social Layer of DAOs\nSuccessful token engineering requires collaboration and the sharing of diverse perspectives. While there are already many tools that DAOs can use for the technical and managerial part of project development (like DAOs as a Service), there is hardly any information or guidance on how to develop the social layer of DAOs or communities.  \n\nIn the making of our tools and the experiences gathered (as a currently token-free community), we decided to build a guide for the foundation of a decentralized social infrastructure that includes:\n- A case study and documentation of the founding process and organizational development \n- The full report of a [survey](https://app.deform.cc/form/7457af08-a7a5-4b81-a40a-2099e0c24217) about the social aspects of living and working the \"DAO Lifestyle\" \n- The Development of an open-source \u201cSocial Layer DAO Canvas\u201d that can be freely utilized beyond our community. This tool will be a website-based modular guide to help others build and foster their community in the same manner we did and continue to do.\n\nWe are convinced that social infrastructure will foster a collaborative environment where best practices are developed and disseminated, driving innovation and ensuring the sustainable growth of the contributors. \n\n\n**In sum, The ALANA Project aims to further develop token engineering (on Optimism) by providing a blueprint for creative commons and work cooperatives designed along the framework and principles of Token Engineering. By connecting a newly developed contribution calculator to the token emissions, a membership-based governance process (valuing futarchy), and a practitioner guide to handling the social layer of DAOs, we want to create a more inclusive, secure, and innovative future for token engineering. That is why we seek funding to bring this vision to life and to drive meaningful progress in communities beyond our own.**", "hidden": false, "question": "Integration Approach: Explain how the project applies token engineering within OP", "questionId": 6}, {"type": "dropdown", "answer": "Social infrastructure", "hidden": false, "question": "Project category ", "questionId": 7}, {"type": "short-answer", "answer": "Between Plan and Proof of Concept", "hidden": false, "question": "Project stage: What stage do you consider your project is currently in? (F.e.: Plan, Proof of Concept (PoC), Minimum Viable Product (MVP), Fully integrated project)", "questionId": 8}, {"type": "paragraph", "answer": "Three of the seven team members in this working group, including the [founder](https://tokenengineering.net/user/6347fcfcca6f14ab120b0049/), are successful students of the Token Engineering Academy. \nWe require additional expertise to simulate the token and smart contract adaptations. If we receive funding, this is what it would be mostly used for.\n\n# Active Members \nList of the currently active members of this specific working branch participating in weekly meetings and tasks:\n\n- [@stellaachenbach](https://www.linkedin.com/in/stella-achenbach-9a57722b/)\n- [@lutra](https://www.linkedin.com/in/nils-otter-a23446131/?originalSubdomain=de)\n- [@greyscale](https://www.linkedin.com/in/kerry-allen-greyscale-group/)\n- [@cyberdani](https://www.linkedin.com/in/daniele-nanni-90/)\n- @smugdangercat (anon)\n- [@nonkelbach](https://www.linkedin.com/in/norbert-onkelbach-82516b8/)\n- [@lepidope](https://www.linkedin.com/in/keri-anderson-a728a523/)", "hidden": false, "question": "Team Expertise: Provide a brief summary on the team\u2019s background and relevant expertise in token engineering and/or OP", "questionId": 9}, {"type": "paragraph", "answer": "The following products and tools have already been launched on Optimism (please take the details from our application):\n\n## Our role-based membership NFTs:\n- [**Nucleus Apprentice**](https://docs.google.com/document/d/1QxNqe_EMDYm8moYwPwHpVURuvwPdh0EmpYzAsz9Pjbc/edit?usp=sharing) | 0x69de3e32b4f3156e3319588aa51363c9fa52069d\n- [**Nucleus Specialist**](https://docs.google.com/document/d/1IMN48Nqsyb1M2tMxlWM6It_G2QLmVnAF1aEJ8cVnGRM/edit?usp=sharing) | 0xbf5e7b87fec098bbadc9fc35ca610b8ea02eecb5\n- [**Nucleus Guardian**](https://docs.google.com/document/d/1mUF3ZXQEpcxW_vjlsLddv_vtp51dcVdCuUDMif6zHVA/edit?usp=sharing) | 0xcaf40bdae5816b770d3b91e415fbc9097a126fbb\n\n## [The ALANA Codex](https://app.unlock-protocol.com/checkout?id=8f65c770-38a2-4e4e-ac20-7afd37da0525)\nAn onchain executive summary of the work that is being done within the project by the various working groups\n\n## [The ALANA Manifesto](https://app.unlock-protocol.com/checkout?id=ed49cb2f-536c-45c6-9232-101abdad33b8)\nEnsures value alignment among our various members. Inspired by Dieter Rams' 10 Principles of Good Design, we created the Manifesto, which states the **10 Principles of a Good Community**.\n\n## [ALANAmagazine](https://www.alanamagazine.xyz/)\nThe first product we launched is a high-quality magazine where technology, culture, and lifestyle converge with a particular emphasis on the emergence of Web 3.0 innovation and its impact on those interconnected topics.", "hidden": false, "question": "Existing Work: Provide evidence of any existing work, such as prototypes, research papers, or previous projects. If you have already done work within OP/ Superchain, please include that here too", "questionId": 10}, {"type": "paragraph", "answer": "We have never sought funding before since we wanted to be well prepared. This is our first Grant Season.", "hidden": false, "question": "Returning grantees: If your project has received prior funding from the Token Engineering Grants Program, please describe the impact that funding has had on the project", "questionId": 11}, {"type": "checkbox", "answer": ["I agree"], "hidden": false, "question": "Agreement checkbox: By checking this box, grantee commits to participating in the two milestones outlined below (exact dates will be communicated after your admission to the round): September: Milestone 1 requires completion of a grant profile in Grantee Accountability Protocol (GAP). The profile outlines the specific outcomes to be achieved by Milestone 2.  October: Milestone 2 requires a progress report on the grantee's progress towards achieving the outcomes agreed to in Milestone 1. ", "questionId": 12}, {"type": "paragraph", "answer": "Yes, we are considering but have not yet decided. As mentioned, we are very new to seeking grants and value quality over quantity.", "hidden": false, "question": "Have you applied or are planning to apply for additional funding rounds within the Optimism ecosystem? https://sovs.notion.site/d24bc00e3ed14139beb44b82a5e145c5?v=50ae5a8b531641e0b78f39a710f3ffa6", "questionId": 13}, {"type": "short-answer", "answer": "Through the Token Engineering Academy (fellow members) and a women-focused telegram group around GG21 I was invited to.", "hidden": true, "question": "How did you hear about the Token Engineering Grants Program?", "questionId": 14}, {"type": "paragraph", "answer": "As we know, it can be hard to put yourself into other projects shoes we created two essential readme files on our GitHub page:\n\n1. A general overview of the project and how it has developed over the past two years: https://github.com/The-ALANA-Project\n2. A detailed description of the work that is most relevant to this specific application from the Strategy & Infrastructure working group of ALANA: https://github.com/The-ALANA-Project/Strategy_and_Infrastructure/tree/main", "hidden": false, "question": "Anything else you'd like to share about your project, previous work, or other project affiliations? Anything you'd like to add that has not been covered?", "questionId": 15}], "project": {"id": "0xb6f694c85f90d556c3a3d949c0579f3dbf6f38abc0a7dfb29bf945af64f9864f", "title": "The ALANA Project | Strategy & Infrastructure", "logoImg": "bafkreibbwiptg7dfralyzsya2ubtwyttnhlm37ahwlbvvfr7i65n47rdau", "metaPtr": {"pointer": "bafkreifialwv5pxc76lqpopf6qm5euygj5ocrbqh2ui7idismohqr2vhv4", "protocol": "undefined"}, "website": "https://the-alana-project.xyz/", "bannerImg": "bafkreicwnmzrgl5upvbv4um6rej5h5e4frf6u7l7zneq2k5kqgwwnpctxi", "createdAt": 1723418308029, "userGithub": "Calla-Ji", "credentials": {"github": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..Kp2xDuCqRYPWvO-bzAAD62nYEBSIiehQPOsQlE1HiXTLdljmP-rLR9KIcJOBYVKqQcxkqscmpm-cV3ly7w4RCg", "type": "Ed25519Signature2018", "created": "2024-08-11T18:57:52.724Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-08-11T18:57:52.724Z", "expirationDate": "2024-11-09T18:57:52.724Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x83E2B1525becEeE48Bc00ABb192813859dF6b7A6", "hash": "v0.0.0:oVONHhWW1CfyzIfO/AR2GUav2JWNr2TQn/JOhtnfnn8=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextGithubOrg#The-ALANA-Project#43012305"}}, "twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..lJpo-BVOWmqu0aHD971seS6xwaAuqMWJFUQkwHosguBTYKHwfQ1S4Yz2cJc5bsFcwLYOZdzT047G49VoXmgLAg", "type": "Ed25519Signature2018", "created": "2024-08-11T18:58:33.449Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-08-11T18:58:33.448Z", "expirationDate": "2024-11-09T18:58:33.449Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x83E2B1525becEeE48Bc00ABb192813859dF6b7A6", "hash": "v0.0.0:X3Bj4u1Mv+2/Dx7bwlWDRg7pswcw/2FpxLIEv0Gc0YE=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#alana_xyz"}}}, "description": "# Vision & Mission\n**The ALANA Project** is a diverse community that empowers creators and builders by guiding them into the decentralized world of the future. We achieve this through a multi-pronged approach by fostering a supportive and inclusive community, freely accessible educational resources, and collectively built products that educate in a fun and entertaining way on all interconnected topics of the onchain world. The products built within the community are a core part of creating a circular economy within and beyond the community.\n\n\n# Impact\nThe impact we aim to have is three-fold:\n1. By lowering the barriers to entry and ensuring a clear understanding of why onchain technology can empower creators and builders, we help increase the overall adoption of these technologies. This will help them realize their full potential by utilizing the tools to their advantage and creating even more innovative use cases. We do that by creating free, entertaining, and collaborative resources to which we actively invite.\n2. Secondly, we are committed to building a self-sustaining community. Therefore, we built high-quality and innovative products in a collaborative way that aims to show tangible use cases for Web3 technology and therefore inspire others to do the same.\n3. The third layer of impact comes from the research and development of The ALANA Project as a decentralized organization. We do investigative research and build social-layer tools and resources to foster community interactions along a healthy and balanced growth sentiment. Learn more about that by diving deeper [here](https://github.com/The-ALANA-Project/Strategy_and_Infrastructure/tree/main).\n\n\n# Organizational Design\nOriginally, stellaachenbach (founder) created ALANA as a 3D avatar to give a face to the Web3 Revolution. As ALANA grew more popular among fellow designers and creators, stellaachenbach decided to utilize this attraction to evolve the once personal project into something more impactful. Since then, and with the support of many contributors and partners, it has transitioned from a very centralized project to a continuously decentralized one, run by various members of ALANA's community. \n\nWhile ALANA's Manifesto is the base NFT and symbolizes our collective values. It is also used to gain access to community channels and interactions (access criteria coming soon). For those who seek to join on a more serious basis, there are three different levels of memberships we have composed and voted on:\n\n- [**Nucleus Apprentice**](https://docs.google.com/document/d/1QxNqe_EMDYm8moYwPwHpVURuvwPdh0EmpYzAsz9Pjbc/edit?usp=sharing) | 0x69de3e32b4f3156e3319588aa51363c9fa52069d\n- [**Nucleus Specialist**](https://docs.google.com/document/d/1IMN48Nqsyb1M2tMxlWM6It_G2QLmVnAF1aEJ8cVnGRM/edit?usp=sharing) | 0xbf5e7b87fec098bbadc9fc35ca610b8ea02eecb5\n- [**Nucleus Guardian**](https://docs.google.com/document/d/1mUF3ZXQEpcxW_vjlsLddv_vtp51dcVdCuUDMif6zHVA/edit?usp=sharing) | 0xcaf40bdae5816b770d3b91e415fbc9097a126fbb\n\n![Group 1643](https://github.com/user-attachments/assets/c6de01f0-eef3-4e13-8e5f-2aae00c35540)\n\nAll membership NFTs for the different levels of roles in ALANA are distributed via [Unlock Protocol](https://unlock-protocol.com/) on **OPMainnet** and upon personal onboarding conversations with the active Nucleus Guardian in charge.\n\n# Token Engineering\nSince the beginning of The ALANA Project, we have been determined to continuously decentralize the project and build a token economy around it to guarantee its longevity. But we were missing three important factors:\n\n1. A cohesive branding from the former personal project to one that encapsulates and represents the community. You can find the successfully developed Branding Guidelines [here](https://github.com/The-ALANA-Project/Brand_Identity_and_Socials).\n2. We had to gain sufficient knowledge about the design process of a token economy. We did this by joining the Token Engineering Academy and completing most of the available modules. An example here is the [public profile of founder stellaachenbach](https://tokenengineering.net/user/6347fcfcca6f14ab120b0049/).\n3. We had to establish and vote on an organizational structure that enabled fairness and equality based on contribution, not financial investment. As mentioned above, we did so by designing various tools that promote transparency and by meticulously defining stakeholder roles. \n\nOver the past two years, we have worked hard and successfully on all three factors and started in Q2/2024 with our token evaluation. We know several Web3-based projects have failed due to badly designed Tokenomics, so we are taking appropriate time to work through a detailed process. With our acquired token engineering skills (three team members have attended the Token Engineering Academy successfully), we are carefully evaluating the token along the [Tokenomics Design Canvas](https://tokenomics-guide.notion.site/Tokenomics-Design-Canvas-9b15bbd593504e9cbb91f82f95f75ca9).\n\nHowever, throughout the evaluation process, we became aware that more common token models share a strong focus on being used within an AMM (automated market maker)/ DeFi-related applications. Since The Alana Project is oriented toward educational empowerment and aims to foster intrinsic motivation, we had to adjust several components and develop tools on top. We want to avoid that our designed system tips the balance and ensures that only active contributions are valued.\n\nIn a nutshell, The Alana Project aims to bridge the aforementioned gap by developing a Tokenomics model for a Web3-empowered community project that is advancing token engineering through three key pillars: \n\n### 1-KPI-based Token Emission Schedule\nAs mentioned above, the $ALANA token is meant to be a reward (payment) for all active contributors in the value creation process. It is an incentive to stimulate work and activity across a dispersed group of people who maintain the integrity of the project and create products all aligned with the mission and vision. Therefore, fixed emissions or built-in mechanisms to increase the token supply may not align with the project's purpose. \n\nThis problem led us to discuss how contributions can be measured if contributed by different actors and for various tasks. How can we capture performance, impact, and growth from a single contribution and in comparison to others? Our proposed solution is called [\u201cContribution Calculator\u201d](https://docs.google.com/spreadsheets/d/1gPvS1HQ1t0VuWf6FvHXqB0YE8vM0fwE4-R8ydY9eTSg/edit?usp=sharing) (ongoing work in progress), a tool that correlates the individual work input into points, which will be used to determine and calculate the amount of $ALANA token that a contributor can claim at the end of a season. As a consequence, we came to the conclusion that our token emission schedule needs to be KPI-based. On the demand side, the $ALANA token is influenced by the number of customers using or holding it.  \n\nRegarding governance, most discussions in the current ecosystem center around token concentration and token price, with resources and motivations spread across various stakeholders. This leads to governance discussions and the difficult task of balancing financial power (in connection to token-based voting), expert power of the core team (in connection to agenda setting), and the inclusion rights of creators and various other stakeholders. \n\nSince The ALANA Project is meant to be a platform for creators and builders, we do not want investors or speculators to gain significant governance rights by simple token accumulation. From a token engineering perspective, the question to be solved is two-folded: \n\n- How can we implement a governance mechanism that safeguards the influence of creators and contributors (governance token)?\n- How can we implement a tradeable token that can be used as a means of payment for the products and services that The ALANA Project offers (utility token)? \n\nTo solve this predicament, we suggest separating the $ALANA token and a membership NFT with governance rights. As mentioned above, membership NFTs can be earned by actively contributing to the project on the aforementioned three different levels. We call this \"proof-of-work.\" This membership NFT comes with different governance rights (defining the decision space) in accordance with a contributor's role in The ALANA Project. Furthermore, this NFT can be infused by staking the $ALANA, leading to more voting rights connected to the distinguished role.\n\n### 2-The \"Dedication Flywheel\"\nBeyond the aforementioned, we want to incentivize three elements in ALANA and potentially reward:\n1. The continuous willingness to learn and improve one's skill with The ALANA Project (as a creator and builder)\n2. The \"holding\" and use of our onchain products and tools\n3. The ongoing participation in ALANA activities that support and help the community (Keyword: Ultimate Supporter) \n\nFor all three of these actions, we suggest reward emission, which we call the \"Dedication Flywheel,\" to reward commitment and loyalty as virtues. \n\n### 3-Social Layer of DAOs\nSuccessful token engineering requires collaboration and the sharing of diverse perspectives. While there are already many tools that DAOs can use for the technical and managerial part of project development (like DAOs as a Service), there is hardly any information or guidance on how to develop the social layer of DAOs or communities.  \n\nIn the making of our tools and the experiences gathered (as a currently token-free community), we decided to build a guide for the foundation of a decentralized social infrastructure that includes:\n- A case study and documentation of the founding process and organizational development \n- The full report of a [survey](https://app.deform.cc/form/7457af08-a7a5-4b81-a40a-2099e0c24217) about the social aspects of living and working the \"DAO Lifestyle\" \n- The Development of an open-source \u201cSocial Layer DAO Canvas\u201d that can be freely utilized beyond our community. This tool will be a website-based modular guide to help others build and foster their community in the same manner we did and continue to do.\n\nWe are convinced that social infrastructure will foster a collaborative environment where best practices are developed and disseminated, driving innovation and ensuring the sustainable growth of the contributors. \n\n\n**In sum, The ALANA Project aims to further develop token engineering (on Optimism) by providing a blueprint for creative commons and work cooperatives designed along the framework and principles of Token Engineering. By connecting a newly developed contribution calculator to the token emissions, a membership-based governance process (valuing futarchy), and a practitioner guide to handling the social layer of DAOs, we want to create a more inclusive, secure, and innovative future for token engineering. That is why we seek funding (for the first time) to bring this vision to life and to drive meaningful progress in communities beyond our own.**\n\n\n# Active Members \nList of the currently active members of this specific working branch participating in weekly meetings and tasks:\n\n- [@stellaachenbach](https://www.linkedin.com/in/stella-achenbach-9a57722b/)\n- [@lutra](https://www.linkedin.com/in/nils-otter-a23446131/?originalSubdomain=de)\n- [@greyscale](https://www.linkedin.com/in/kerry-allen-greyscale-group/)\n- [@cyberdani](https://www.linkedin.com/in/daniele-nanni-90/)\n- @smugdangercat (anon)\n- [@nonkelbach](https://www.linkedin.com/in/norbert-onkelbach-82516b8/)\n- [@lepidope](https://www.linkedin.com/in/keri-anderson-a728a523/)\n", "lastUpdated": 0, "projectGithub": "The-ALANA-Project", "projectTwitter": "alana_xyz"}, "recipient": "0x83E2B1525becEeE48Bc00ABb192813859dF6b7A6"}}