metadata: {"signature": "0x9f861d63d730b86bb5187c4f7ff8a9ef52570a3525837af4554df9a1872efc72585cb50c0b0dfed1474f0193cf6669e4a61ce6cf7df1d9bfc2d2b1e6643efa501c", "application": {"round": "0x98720dd1925d34a2453ebc1f91c9d48e7e89ec29", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "BYMolOcU8wIfSxQcbBYdczPt4Gx3IEy9jL6JYLxOYd9+WK3SJLKgr+h3pWKZQZ0G", "encryptedSymmetricKey": "ba14dfda01ba2e4e630d5dd6a853d0b2b1706a09d1092aef22ee3c18160b60999edfa6d362e3230c1386f690aa746c0ed31ee44e93941d6fb704e38993370ceb7dafa2dabe9b41b11e349d7e8b7a9cc64376907b149fdcbf904f66838daa21b9899fd04c5e41c7cab3eeaaab6f3a9360952acd022f5a8da46d4f9dae4beeca9d000000000000002077d95709f06d17fa9afe834d06a14968c2baa686524186c1b48b4308e11c4f83a23e047f7c78235f2363d752b026b88c"}}, {"type": "short-answer", "answer": "@Sabya_17", "hidden": false, "question": "Telegram Handle (you can answer N/A)", "questionId": 1}, {"type": "short-answer", "hidden": false, "question": "Gitcoin Gov Forum Handle (gov.gitcoin.co)", "questionId": 2}, {"type": "short-answer", "hidden": false, "question": "Link to your Public Group Chat (Discord or Telegram )", "questionId": 3}, {"type": "short-answer", "answer": "We are dedicated to providing in-depth and up-to-date insights on Web3 technologies, projects, and developments. By delivering accurate and well-researched content, we ensure that our readers are informed about the latest trends, innovations, and best practices within the Web3 space.", "hidden": false, "question": "How is your project focused on improving the Web3 ecosystem? ", "questionId": 4}, {"type": "paragraph", "answer": "N/A", "hidden": false, "question": "If you've participated in past grant rounds, please share any new updates or milestones from the prior months (N/A if you haven\u2019t participated previously). ", "questionId": 5}, {"type": "paragraph", "answer": "1. **Subscriber Growth**: We track the growth of our subscriber base as a fundamental metric. The increase in the number of subscribers is a clear indication of the growing interest in Web3 knowledge. For example, over the past year, we've seen a 40% growth in subscribers, reaching a total of 500,000 readers.\n2. **Community Building**: The success of our webinars, AMAs, and live events can be measured through participant numbers, active discussions, and feedback. For example, our recent webinar on decentralized finance trends had over 1,000 participants and generated valuable discussions among attendees.\n3. **Quality of Content**: We assess the quality of our content through feedback, reader testimonials, and the number of shares and mentions on social media. Positive testimonials and increased shares demonstrate the value our content provides to the community.\n4. **Collaborations and Partnerships**: The number of successful collaborations and partnerships can be a measure of our influence within the Web3 ecosystem. The Flippening celebrated its 100th edition sometime back, and as a result had the pleasure of partnering with some of the biggest and best innovators and builders in DeFi. We intend to continue forging such partnerships.\n5. **Content Reach**: We track the reach of our content on various platforms, including social media and content-sharing websites. For example, our YouTube channel gained 10,000 subscribers in the past six months, and our podcast had over 50,000 downloads in the same period.\n6. **Conversion Metrics**: For sponsored content, we measure the conversion rates and ROI for our partners. This data provides insights into the effectiveness of our content in driving user engagement and actions.\n\nThese metrics and examples will be used in our future impact reports to provide a clear and data-driven account of the contributions of 'The Flippening' to the Web3 ecosystem. We are committed to continuous improvement, and these metrics guide our efforts to enhance our content and community engagement, ultimately leading to a more informed and connected Web3 community", "hidden": false, "question": "How do you measure the impact of your project? Please provide examples and/or standard metrics. This might be used in future impact reports ", "questionId": 6}, {"type": "number", "answer": "00", "hidden": false, "question": "Total Prior Funding for the project in USD", "questionId": 7}, {"type": "multiple-choice", "answer": "N/A", "hidden": false, "question": "Which of the following funding sources have you received? Check all that apply", "questionId": 8}, {"type": "number", "answer": "1", "hidden": false, "question": "Total Team Size", "questionId": 9}, {"type": "number", "answer": "20", "hidden": false, "question": "How old (in Months) is the project? (We will use twitter, domain registration, github, etc to verify)", "questionId": 10}, {"type": "address", "hidden": true, "question": "If you participated in past grant rounds using a different project payout wallet address, please share it here:", "questionId": 11}, {"type": "paragraph", "answer": "N/A", "hidden": true, "question": "Profiles or socials of other main team members publicly associated with the project (N/A for solo founders): ", "questionId": 12}, {"type": "multiple-choice", "answer": "Yes", "hidden": true, "question": "Have you read and confirmed your grant abides by the Program General Eligibility Policy? https://gitcoin.notion.site/GG19-Eligibility-50843c8b3ab44ad297731a00efa6e389?pvs=4  ", "questionId": 13}, {"type": "paragraph", "hidden": false, "question": "Anything else you'd like to share about your project, previous work, or other project affiliations? Anything you'd like to add that may help in determining project eligibility?", "questionId": 14}, {"type": "multiple-choice", "hidden": true, "question": "Would you like to opt-in to future messages from Gitcoin for updates, information, and/or interviews? ", "questionId": 15, "encryptedAnswer": {"ciphertext": "84WyGni9yCJXH/FwKRYD9B+z3Hkhssxj89ip++voAGM=", "encryptedSymmetricKey": "bf80d0b647760a02d9ca00b602fd4181f14e19ab82380547f61992b4c6d004c624e0e522c0b3d51606448702831d4b191a7bb6a33242ca2daa7b99e4bf5803bddb0f27a4f3930f744cfa88957966a0a2490e9e2c9811be1ad60fb66313d76c89254d5995d12f035813b01ed8cc1655351e745e34e8bd4f667bfeb9b9737fcd23000000000000002088e46c0893acd2dc61eb7616a3f33a58ae844565e7bd058beb3755b294fa63e499a7659ba54c8d0fd85961af52046ca2"}}, {"type": "multiple-choice", "hidden": true, "question": "Would you like to opt-in to us sharing your information with select third-parties for investment opportunities? ", "questionId": 16, "encryptedAnswer": {"ciphertext": "+71pEc5vB3uOufITE4h6Hmb6qbUrC5eD6cdbFvgstfw=", "encryptedSymmetricKey": "9c97edd36583e029b141e5c99d535cdb4a7ad4f2d6623497a7302adbf94a03f08d0ac450e13fb047a7bb22194d6c100784a70e1126f606a3b8a4698b22cfa5cd8e4a3f7ef99bcc4b16c06f50a234798588488ed0c81ab8dfc048faed4fa71ab8d276b277f80053c16279d00b3278a427d51c566401fdffd5bc07e75aab30ed7f00000000000000203b4be1dd4c207b2b7bea2dcf411f243f8bb8c9bbd67461b069aa67974c2f52bac0eaa465a1a058265e7fd18598b635a6"}}, {"type": "multiple-choice", "answer": "Asia", "hidden": false, "question": "Location/Region where the project is based.  Choose from: ", "questionId": 17}], "project": {"id": "42161:0x73AB205af1476Dc22104A6B8b3d4c273B58C6E27:191", "title": "The Flippening", "logoImg": "bafkreidu2hve6cjrnnioakr5k27zzjl6jrvjmj3v4ipahatb5gjeyczz4q", "metaPtr": {"pointer": "bafkreifoyrx7nyzqa667xe2oozmunmhejvk23jjzke5cac7qca6zz4tyoe", "protocol": "1"}, "website": "https://flippening.co/", "bannerImg": "bafkreiehly4i337x4hshnnucp4pvpupfay7kj7krstcrargkdlqihj4zgy", "createdAt": 1699464438227, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..lmG0-bdvnSoDLNm0h2tFJTemz-FOdbFRnFzPNmLaDz_7u8jZ1ApGKCqBf2b3b8daY8vY3kO0ICMnpbRVmu-5DQ", "type": "Ed25519Signature2018", "created": "2023-11-08T16:55:00.868Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2023-11-08T16:55:00.867Z", "expirationDate": "2024-02-06T16:55:00.867Z", "credentialSubject": {"id": "did:pkh:eip155:1:0xe9Ac65e847fFa5F56f7fa44e51b24dEeD7E40bEC", "hash": "v0.0.0:1mQwejmP3qmEjfvojn8wcFo65/PlN29K0auAvWNO0QQ=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#HelloFlippening"}}}, "description": "# Flippening- T**he world\u2019s largest crypto newsletter**\n\n'The Flippening' is one of the largest and most influential Web3 newsletters globally. Our mission is to educate, engage, and inspire the global Web3 community through high-quality content and thought leadership. A completely bootstrapped project that was created at the peak of the bear market and has managed to grow to around 500,000+ readers today.\n\n## The Flippening\u2019s **Impact**\n\n- **Audience:** 'The Flippening' reaches an impressive 500,000 subscribers worldwide.\n- ****Geographic Reach**:** Our readers span across more than 80 countries, making us a truly global information hub for the Web3 community.\n- ****Click-Through Rate**:** One of the most sought after metrics of any email newsletter is open rates (the number of people opening an email). Since 2021, Apple\u2019s Mail Privacy Protection (MPP) has significantly inflated all open rates across the board, we have never considered boasted of our open rates. What The Flippening truly prides on is the fact that the number of link clicks is at par with some of the gold standards of media and publishing industries. Despite the high volume of subscribers, we have always strived to maintain a respectable click rate of, demonstrating the quality and relevance of our content.\n- **Engagement driven content:** Over the course, we have realized the impoertance of visual content and the ever decreasing attention spans of readers. Now, some of the most informational content on the newsletter is text plus graphical and visual representations.\n\n### **Diverse Sources of Subscriber Acquisition**\n\nOur success in acquiring subscribers comes from a diverse range of sources:\n\n1. ****Referral**:** Leveraging our loyal reader base, we've acquired subscribers at a remarkably low cost of $0.4, demonstrating our readers' commitment to spreading the Web3 knowledge we offer.\n2. ****Recommendations**:** Recommendations has always been an incredibly powerful channel for us, driving substantial organic growth. The fact that readers and other newsletter share The Flippening with friends and other readers signifies the value of the content we provide. This source of acquisition has the highest retention month on month.\n3. ****Cross-Promotion on Other Newsletters**:** Collaborations with fellow newsletters have allowed us to tap into new and engaged audiences, broadening our reach even further.\n4. ****Ads - Google, Facebook**:** While we've invested in advertising on these platforms at a cost of $1.2 per subscriber, the quality of subscribers we acquire through these channels has been exceptional.\n\n### **Commitment to Quality**\n\n'The Flippening' is dedicated to providing top-notch content that informs, educates, and engages the Web3 community. We are committed to upholding the highest standards of journalism and producing insightful, thought-provoking content. Our content encompasses in-depth analyses, exclusive interviews, market insights, and more, delivered directly to the inboxes of our readers every week.\n\n### **The Role of Gitcoin Grant**\n\nWith your support through a Gitcoin Grant, we can continue to improve the quality of our content and reach even more people. Here's how your contribution will make a difference:\n\n1. **Enhanced Content Quality**: We will invest in more in-depth research, exclusive interviews, and expert opinions, ensuring that our readers stay at the forefront of the fast-evolving Web3 landscape.\n2. **Expanded Geographic Reach**: We aim to further diversify our readership by reaching new countries and regions, breaking language barriers to make Web3 knowledge more accessible.\n3. **Community Building**: We plan to host more webinars, AMAs, and live events to foster a strong and engaged community around 'The Flippening,' encouraging knowledge sharing and networking within the Web3 space.\n4. **Video and Audio Content**: With your support, we will branch into video and podcast content, providing a multi-faceted approach to Web3 education and engagement. The team at Flippening is pretty lean. One of the key aspects to build a newsletter that is among the most well know is digital presence. Building quality content is our strength. We now wish to take this quality content and build a digital media and publishing brand. The grant will enable us to invest in AI tools to make content in native languages, experiment with short form video content.", "lastUpdated": 0, "projectTwitter": "helloflippening"}, "recipient": "0xefd9e6b5c468d1769af9196c5246c26481e55508"}}