metadata: {"signature": "0x1387637d3b660c2c5e42e12bb487485cf3d8f60aa6f03f07ee1a75ecd3ffb3b42d67cdc2914bababbd342b11779acac61988b45e7cdfef3782360db67822848f1b", "application": {"round": "0xb6be0ecafdb66dd848b0480db40056ff94a9465d", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "HRta81ExTDWP12+M4bOPu6EStKBGZ8kZa7EHxr3R4mbIwqstpkS0cX1yH/l8URLd", "encryptedSymmetricKey": "61ce8db5ffa9a015a88e95a5810761f4593065739bdeedb32b26cdfea8708b5f7249d1df03b5798eb10b888ae85e3e16a13100357bfb16b2ca27e88b1f31f08300e680679abf54d46291333f84c3f6055ed4b192c4e64d16573ed1c168d43eb9b0921c591a035f106ea434526dc327242decc31774611d2bdce74ec8ae33a32b00000000000000206fb40dd4dd32d942c5bcc9dc9bb3bce0d792039fcefae53a683926f11d985289171a45f05a5772a69ec63d844ba2dea0"}}, {"type": "short-answer", "hidden": true, "question": "Telegram Handle", "questionId": 1, "encryptedAnswer": {"ciphertext": "fII8bUSPFfvmMeJlg0Ym9Jgyn/J8UvwN2wyOgsT3X2M=", "encryptedSymmetricKey": "4345ab46ce9b055c9a33ab779c004fd3f9822d04682e0114ba0628152c9b9862a83aea5d02dfe2e4630482590993c600fa514b0ec761378890f110561a5274cbc300acccc70820a1c9b2f871153dbb482c7e55d90be591f6ed72f2348fc4c594641dffb67767a681c0e5cb03c9f3d2426f153be021bc0f195cfc2107bf7958620000000000000020f7399c8b42c3253ddd7db61c300eb76db9dfdc4a1e3ef6266b04931911d32ad80914322d026408eee39f584928cad1b3"}}, {"type": "short-answer", "answer": "https://discord.gg/tWHcjarJeX", "hidden": false, "question": "Link to your Public Group Chat (Discord or Telegram)", "questionId": 2}, {"type": "number", "answer": "7650", "hidden": false, "question": "Total prior funding for the project in USD", "questionId": 3}, {"type": "paragraph", "answer": "So far, we have received total funding of USD 7650, most of which was due to a TOTEM.io grant worth USD 7300, and the rest was due to the first round of bitcoin (GITCOIN  beta round 15) that we participated in.", "hidden": false, "question": "Please expand on how much funding you\u2019ve received from each funding source and when? (VC, grants by foundation, token sales, etc) ", "questionId": 4}, {"type": "number", "answer": "12", "hidden": false, "question": "Total team size", "questionId": 5}, {"type": "number", "answer": "23", "hidden": false, "question": "How old (in Months) is the project? ", "questionId": 6}, {"type": "short-answer", "hidden": true, "question": "If you participated in past grant rounds using a different project payout wallet address, please share it here:", "questionId": 7}, {"type": "paragraph", "answer": "Pedro: https://www.linkedin.com/in/pedro-teixeira-21b01b154/\n\nTomaz: https://www.linkedin.com/in/tomaz-martinelli-94015a201/\n\nD\u00e9bora: https://www.linkedin.com/in/d\u00e9bora-de-paula-oliveira-10848a183/\n\nSantiago: https://www.linkedin.com/in/santiago-thiago/\n\nHugo: https://www.linkedin.com/in/hugorabelovaz/\n\n\n", "hidden": true, "question": "Profiles or socials of other main team members publicly associated with the project: ", "questionId": 8}, {"type": "dropdown", "answer": "Yes", "hidden": true, "question": "Have you read and confirmed your grant abides by the Program General Eligibility Policy? https://gitcoin.notion.site/GG18-Eligibility-cb4a5754c56043d4b3ed34eddbac261c?pvs=4", "questionId": 9}, {"type": "paragraph", "answer": "Tree Tales primarily focuses on climate solutions by addressing deforestation and promoting environmental awareness. The project directly contributes to climate solutions through its unique approach of combining gaming with real-world tree planting. Players engage in virtual tree planting within the game, translating into real trees planted in reforestation projects. This reforestation helps capture carbon dioxide (CO2) from the atmosphere, a significant greenhouse gas (GHG) contributing to climate change.\nBy actively involving players in reforestation, Tree Tales provides a tangible way for individuals to reduce GHGs. As more trees are planted through the game, the more CO2 is absorbed, directly impacting the environment.\n", "hidden": false, "question": "Please explain how your project meets the round-specific eligibility criteria. ", "questionId": 10}, {"type": "paragraph", "answer": "We participated in Beta Round in April 2023 to help fund the development phase of the beta version of Tree Tales. We got approximately 250 dollars in our first round and learned more about the Gitcoin community. As well as deepening our ties with other web3 projects such as Re-Re (https://linktr.ee/regenerative_resources), AgroforestDAO, Ekonavi, and others.\n\nAs milestones of our advances, we can mention:\n\n- the game is published on the play store: https://play.google.com/store/search?q=tree+tales&c=apps ;\n\n- we carried out user acquisition tests with very positive results;\n\n- more than 100 levels were created;\n\n- our team grew from 8 people to 12;\n\nThe game continues to be developed, but we now need funding for our launch version of Tree Tales.\n\n", "hidden": false, "question": "What previous Gitcoin grant rounds has this project been a part of? Please share any new updates or milestones from the prior months.", "questionId": 11}, {"type": "paragraph", "answer": "Our primary impact metric will be the number of trees planted through our games. We will closely monitor and measure how many trees are planted based on player interactions, downloads, and in-game transactions. Reforestation through the game will be carried out through a transparent and auditable background by players, where part of the game's monetization (ads and in-app purchases) will be converted to reforestation. Still, several metrics are essential to understand and evaluate the success of our game. We highlight the most important of them:\n\n   1. Cost Per Install (CPI): measures the amount spent to acquire a new user or install our game. This cost is calculated by dividing the total amount invested in marketing campaigns by the number of installs generated. Our CPI indicators today are USD 0.078, considered excellent by industry standards.\n\n   2. Player Retention Rate (short, medium, and long term): Measures the proportion of players who return to the game after the first login. More excellent retention indicates greater engagement and continued interest.\n\n   3. Conversion Rate: Evaluates how many players who downloaded the game performed some desired action, such as completing a tutorial or making an in-game purchase.\n\n   4. Monetization: Analyzes revenue generated through in-game purchases, advertisements, or other sources. This metric is vital to the economic viability of the game.\n\n   5. Average Session Time: shows how much time players spend in the game per session. Longer time suggests greater involvement and interest.\n\n   6. Number of Downloads: Indicates how often the game has been downloaded. A steady increase could indicate a growth in the player base.\n   7. Ad Conversion Rate: For games with ads, this metric calculates how many players click or interact with displayed ads.\n   8. Player Lifetime (LTV): Calculates the revenue generated by a player over the entire time he plays the game. It helps to understand the long-term value of each player.\n   9. Active Users: Calculation of the number of active users during each period (day, week and month)\n", "hidden": false, "question": "How do you measure the impact of your project? Please provide examples and/or standard metrics. This might be used in future impact reports ", "questionId": 12}, {"type": "paragraph", "answer": "\nKnot is a gaming startup with the ambition to create innovative games that bring environmental awareness and fun to gamers around the world. Our thesis is that games can enhance positive environmental actions. Through our newest game called Tree Tales, we bring the play-to-plant concept where players can collectively plant real trees. The main barrier between web 3 and the regenerative movement is still the lack of acceptance by the \"mainstream\" public. Through games, we believe we can break the barrier of Web 3 users allowing them to plant trees, and later they will earn tokens linked to the reduction of carbon emissions, allowing environmental preservation. After all, gaming is the fastest-growing market in the world.\n", "hidden": false, "question": "Anything else you'd like to share about your project, previous work, or other project affiliations? Anything you'd like to add that may help in determining project eligibility?", "questionId": 13}, {"type": "dropdown", "hidden": true, "question": "Would you like to opt-in to future messages from Gitcoin for updates, information, and/or interviews? ", "questionId": 14, "encryptedAnswer": {"ciphertext": "kXswBMDHcjwd5GFwdH4RqaaqBnoaFjXgCtkjapnU57Q=", "encryptedSymmetricKey": "95266f9ae13878cd8883ea1e052081d0d44c8d529debf09c64342afa060837aa9b27a4a9287fcad6d0aaf363ad4a3901f8aa843e85bdd5d25aea8ee7b5e777aeff11d73c1b64385f45b53b5ea21fc7510b3e6051523d9983123e273d40193da6c12988f2e1afec90464231d2ac5931bbfb3f5c1019e33f0780e3fb8b94bbef1d0000000000000020d748fe4907ba021472849318e3cfe90f5262a9e3bff949b5b19e4c24e166c7f0ebc1504cdad12fc45b8e9b8e775f14a5"}}, {"type": "dropdown", "hidden": true, "question": "Would you like to opt-in to us sharing your information with select third-parties for investment opportunities? ", "questionId": 15, "encryptedAnswer": {"ciphertext": "u5ehQRoNof6Z/y9q5dIHuE1MzaRPCUH7qJNotJ0jhew=", "encryptedSymmetricKey": "b30c6c4ca0c8f57e033b7bd2d104c7fbb52956b52589d54af486a7ed5addceae71984d2960a74e02e2dd5d76275a9f0bb22fa35eaff7734bc6c383999d637f44213ea0d091feff932b9bcd51a5b7e42937ce614581bb66dbfb8473bcdecdcf8f47eb90518fb2403f29d2e037caf060ebb4bb303bc7cb70efad3c7d144fd130960000000000000020765cc0101f56332c3c9e90ecaccc369c891a90bf54979749e3b8e3b2960ada3b0216275cf9fba867361636539d699084"}}, {"type": "dropdown", "hidden": true, "question": "Would you like to be included in an additional 100k sub round funded by Shell? All grantees will need to agree to a KYC process to be eligible to receive these funds.", "questionId": 16, "encryptedAnswer": {"ciphertext": "rjceL8RI3jJwkR7UIKDqgkeeffCTpNb/nDScxUUIxck=", "encryptedSymmetricKey": "0550fbdf9155ba29e309da5db12d5ef553bbfee83bfc947c850fa289f198d2676c25e575e13bb4a78d886609e2e1381000805adec6284e662241a3b437e45c28227fa72d269d6eff0a13352effe2f008937ef1efd2367ed132f97097c57520b1f5a333770869820c6c91b2feb53e16b32a1c50991fb0216656eca3c3cad038020000000000000020b0e2d9612f2332aba36a85902bfebb6309ca2cf3189312331b2fbbee6c783aca89d8fc6b545814807dda230747ca7bb7"}}, {"type": "dropdown", "answer": "Central and South America", "hidden": true, "question": "Location/Region where the project is based ", "questionId": 17}], "project": {"id": "1:0x03506eD3f57892C85DB20C36846e9c808aFe9ef4:621", "title": "Tree Tales: Play to Plant", "logoImg": "bafkreiaedt2dixzjoxl65vwk5sczfsqtq2ebvvrw52d5a3hmc74du2csbe", "metaPtr": {"pointer": "bafkreigcta5lk3dkxkzoyaverg4zskzsa2vhtzdty3mzrl6nqfnimzsjbu", "protocol": "1"}, "website": "https://www.knotstudios.net", "bannerImg": "bafkreig6is7dmptwn55gnawjxyyn5t6lltv76y3bsszfzgvrh2cixepmli", "createdAt": 1681981784516, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..A7A7h5ksE8OOIMw_PL1bQ6CsMkuKXc7V0RIgLu7-OWkQxzIuenYxbYoD6RDmnuJRmunuMag3D5qJaTHj_64pCQ", "type": "Ed25519Signature2018", "created": "2023-04-20T09:09:33.849Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2023-04-20T09:09:33.849Z", "expirationDate": "2023-07-19T09:09:33.849Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x0117780BdaF2a9EA19ED897Ab7DB710452a7C00f", "hash": "v0.0.0:DdxBuC3/WiKhlqYdtQJKyuNsZ8qsgyMKNVasUcWJwtI=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#treetalesgame"}}}, "description": "**Imagine** you are a player who loves to play games, currently 60% of society. Now imagine that instead of spending hours a week playing meaningless games like Candy Crush, the more you play, the more you plant real trees! \n\n**That's what Tree Tales is about.** It is a web3-based mobile **game that allows players to plant real trees**, watch them grow, and help save the planet while having fun. Games that inspire the Tree Tales experience generate 1.2 billion dollars annually (Toon Blast, Gardenscapes), but none send resources to save the world.\n\nThe benefit is that you can plant a tree, and as that tree grows in real life, the player holding the tree token will be able to account for and earn the benefits of that tree.\n\n**The Impact:** Tree Tale has the potential to impact the reforestation of degraded areas and reach **5 million trees planted, equivalent to 3,500 football stadiums, which will engender the capture of 2.8m tons of CO2 annually.**\n\nThe target audience of Tree Tales validated the game and demonstrated the project as a viable alternative to deliver an authentic playful experience that brings them closer to nature. We have already carried out **playtests and user acquisition tests with the target audience** and are sure to have a sustainable return for the project's continuity.\n\nThe Tree Tales development team has **over five years in the industry** and is passionate about games and the environment. Our team has designers, professors, researchers, lawyers, programmers, artists, and agroforestry farmers. The team dedicates hours daily to creating a unique and impactful gaming experience.\n", "lastUpdated": 0, "projectTwitter": "treetalesgame"}, "recipient": "0x0117780BdaF2a9EA19ED897Ab7DB710452a7C00f"}}