metadata: {"signature": "0x6cb85e79528b89bf770718f118a1f0ac09c93024168c649c6599359f9e3c7f3a78f3abe5c84208aa2c65835c86669a683470b7af4aa8fafa0e4df619395c01cc1b", "application": {"round": "0xe03a19f4921d69cddd37f54dfe814dc66aa92100", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "7f5rLQqar82AYZQf6CX0n/4AzZ6c3QtNN8bKaz0rHlOigdQreDaCRYFG+5XZ2pWB", "encryptedSymmetricKey": "978ff537cef73a9adafc5f946a86586fd13ca339abd83101df0771f1fc7ad324274bbce00ecda12c97ebb87f6347fe184638e36db9ccf07ca2acc2787e7312ce0911e84c50f39e0286c3630ef24ebbb9d5b00efe0ac0b6694b4120e9978bb6a8f9cc3eb37af587b81c223dc9597d3feb94bbf093de83ed05a697e97a0959b5b100000000000000203f848152adcdb07421e5e2cc78cd82c9844481e049b1a0149a6c09f7a1a98a14ef8779e6569232176989f78582dec680"}}, {"type": "short-answer", "hidden": true, "question": "Telegram Handle We Can Use To Contact You(you can answer N/A)", "questionId": 1, "encryptedAnswer": {"ciphertext": "ypdTV4G6/N3RRjUD30UamVVUKLhMIZeMNgNlCrwb0ws=", "encryptedSymmetricKey": "8b3d02f8cf5a8e0182fe647c3d14623e056d050750afd4f0fdabe4ede5ce9a79818bd057f2cbfb480eaa6187585d6718d7c3af3369fdb50c9274a56866b2828800d8176bfd3d3588b99b1e6622430e6ad97252fa4a0eb1d2ef1970a572135796830cac1475d554018876dd4f869d1881ec97f71cb1bf0da155276a6622543e5f00000000000000201ccb392c679c8d3371d30a24a682ba893e640c7ac9e918140c06cc334b0d9dc60a358b746904fe6748db36bbe4333792"}}, {"type": "link", "answer": "https://github.com/gitjeet/CryptoRunner", "hidden": false, "question": "Project GitHub Repo (Not Team Page): ", "questionId": 2}, {"type": "number", "answer": "4", "hidden": false, "question": "Total Team Size", "questionId": 3}, {"type": "paragraph", "answer": "Roshan4518Git :-0xB08ea5057C263A7a97eA14d4dB13A6FAe3C56D99\n\nAdityaakaAD :-0xB08ea5057C263A7a97eA14d4dB13A6FAe3C56D99\n\nykute07 :-\n0xB08ea5057C263A7a97eA14d4dB13A6FAe3C56D99\n\n\ngitjeet0401 :-\n0xB08ea5057C263A7a97eA14d4dB13A6FAe3C56D99", "hidden": false, "question": "List the Github Handles and Wallet Addresses of Each Team Member (e.g. owocki - 0x123, kbw  - 0x456):", "questionId": 4}, {"type": "paragraph", "answer": "https://twitter.com/heyabhijeet0401\nhttps://twitter.com/mapx25", "hidden": true, "question": "Social profiles (Twitter, Farcaster, Lens, etc.) of other main team members publicly associated with the project (N/A for solo founders): ", "questionId": 5}, {"type": "link", "answer": "https://discord.gg/MzNegw9M", "hidden": false, "question": "Link to your Public Group Chat (e.g. Discord or Telegram)", "questionId": 6}, {"type": "paragraph", "answer": "NA", "hidden": false, "question": "If you've participated in past grant rounds, please share any new updates or milestones from the prior months (N/A if you haven\u2019t participated previously). ", "questionId": 7}, {"type": "address", "answer": "", "hidden": true, "question": "If you participated in past grant rounds using a different project payout wallet address, please share it here:", "questionId": 8}, {"type": "paragraph", "answer": "https://walk-up-site.vercel.app/", "hidden": false, "question": "Where should we look to see the impact of your project? Please provide links to public websites and/or the latest values for key metrics you track privately. This might be used in future impact reports", "questionId": 9}, {"type": "paragraph", "answer": "Bootstrapped (Self-Funded)", "hidden": false, "question": "Total Prior Funding Amounts, Sources, and Dates for the project in USD", "questionId": 10}, {"type": "checkbox", "answer": ["Sales"], "hidden": false, "question": "Which of the following funding sources do you have? Check all that apply", "questionId": 11}, {"type": "number", "answer": "36", "hidden": false, "question": "How old (in Months) is the project?  ", "questionId": 12}, {"type": "multiple-choice", "answer": "Asia", "hidden": false, "question": "Location/Region where the project is based ", "questionId": 13}, {"type": "multiple-choice", "answer": "Yes", "hidden": true, "question": "Have you read and confirmed your grant abides by the Program General Eligibility Policy? ", "questionId": 14}, {"type": "short-answer", "answer": "No , only dApps & Apps ", "hidden": true, "question": "Are you applying for any other OSS rounds in GG20? (Reminder: you can only be accepted into one) ", "questionId": 15}, {"type": "paragraph", "answer": "Businesses often find it difficult to market themselves to drive foot traffic. According to the US Bureau of labor statistics, traditional businesses find it hard to market themselves to consumers\n\nAbout 20% of small businesses fail by the end of their First Year.\n\nBy the end of their fifth year, 50% go under;\n\nAnd by the tenth year, that number rises 70 to 80%. Traditional marketing methods have limitations such as high costs and being time-consuming. These problems can be solved\n\nThe outbreak of the COVID-19 pandemic has devastated businesses worldwide. These businesses include restaurants, theme parks as well as shopping malls. Prolonged lockdown and safe-distancing measures drastically decreased the foot traffic and revenue of these businesses, forcing them to shut down or pivot.Individual Struggles to maintain active lifestyle impacting both physical and overall well-being\n\nIndividual struggles to maintain an active lifestyle ,impacting both and physical and overall well-being Consequently, this struggle not only hampers their physical fitness but also contributes to a sense of imbalance in their overall state of wellness, prompting a need for effective strategies to achieve a more harmonious and active lifestyle\n\nA next-gen geo-tagged playground where players meet opportunities offered with a timeless technology. Map-based gameplay with capabilities to engage players and provide market visibility to communities and businesses.\n\nThe next generation of web building blocks are here\u2014 foster relationships between you and your customer .Tokenizes business offerings into a format that is hard to resist for the target group.Pokemon Go has proven that it can flock people into places to \"Catch them all\". CryptoRunner is aiming to offer businesses the exact same effect. Build communities by gathering people together.\n\nTarget audience\n\nCrypto Projects, Firms and Communities.\n\nOur main audience is crypto projects, firms and communities. They can choose to mint NFTs that Crypto projects are tied to physical locations, allowing players to collect them at the location. These NFTs can have future economic or sentimental utilities. This serves firms and as a marketing tool to help engage their respective communities, at the same time providing a communities element of gamification to their project.\n\nOur audience can also choose to mint NFTs for special events at certain locations. An example will be the Kaiju Kings community meetup in Singapore. Holders of the Kaiju Kings NFT were invited to a party with free food and drinks. Thus, these event NFTs can provide additional incentives for crypto communities to gather at a location. We foresee the increase of crypto adoption in the future, thus the emergence of communities big or small. Retail businesses\n\nOur secondary audience is retail businesses. They can utilize the CryptoRunner platform as a Retail marketing tool to drive foot traffic. They do this by issuing NFT vouchers. This can be done by Businesses setting up a redemption point in or near their stores. All they have to do is to shake their phone with the Encrypt app on tablets or smartphones and a token will be marked as used. This reduces the operating costs associated with needing to have a spare tablet or smartphone.Consumers can then spend the NFT effectively \u201cburning\u201d it. On top of NFT vouchers, businesses can also issue NFT collectables as well as art pieces. Compared to traditional marketing tools, Encrypt provides several advantages to businesses.\n\nGuarantee foot traffic/high conversion rate.\n\nSince consumers have already made the effort to redeem the NFT vouchers physically, they are Guaranteed foot highly likely to spend those vouchers on the spot. A scenario is that hungry players would traffic/high scan the CryptoRunner app for possible food deals, and redeem the NFT voucher that would bring the highest utility/suit the player\u2019s taste preferences.conversion rate. They would then use those vouchers on the spot to purchase from businesses.\n\nThis guarantees foot traffic to the store Minimally, players would be exposed to the underlying brand and its products. Optimally, players will be converted to customers through sales. Having physically been to the store also reduces consumer resistance. This can be in the form of difficulty navigating to the store or a mismatch between product expectation and reality. Low Cost and Effective Marketing.\n\nCryptoRunner promotes businesses for free through the browse function. This is where users can search the map for possible NFTs to redeem. In CryptoRunner pricing model, businesses are charged for minting new NFTs. Since voucher redemption is highly correlated to conversion, businesses essentially are only charged for successful conversions. This was associated with traditional marketing.\n\nTime-efficient\n\nProviding an existing pool of users who are ready to venture out and collect NFTs. Thus providing businesses with potential consumers to be converted\n\nLow cost and effective marketing. \n\nTraditional marketing tools such as newspapers, TV and online advertising often are costly. Costs up to\n\nthousands of dollars. Their effectiveness is also inconsistent and is determined by several factors. Factors such as Ad quality, product type and Ad timing. The complexity of advertising often requires seasoned marketing\n\nmanagers who understand consumers deeply. They are able to create Ads that ultimately resonate with the underlying targeted consumers. Small businesses often do not have the expertise to achieve effective marketing,resulting in resources wasted without achieving promotional goals.\n\nAlternatively, they can hire Ad agencies or marketing consultants at a higher cost. CryptoRunner promotes businesses for free through the browse function. This is where users can search the map for possible NFTs to redeem. In CryptoRunner\u2019s\n\npricing model, businesses are charged for minting new NFTs. Since voucher redemption is highly correlated to conversion, businesses essentially are only charged for successful conversions. This reduces the cost wastage\n\nassociated with traditional marketing.\n\n \n\nTraditional social media marketing through content creation is\n\nhighly time-consuming yet does not guarantee effectiveness. It is difficult to garner followings on Instagram, Facebook and Youtube. It often requires months or years of effort, carefully curating content to attract followings. CryptoRunner solves that problem by providing an existing pool of users who are ready to venture out and collect NFTs. Thus providing businesses with potential consumers to be converted.\n\n\n\n\n\nArtists\n\nArtists can use CryptoRunner to tokenize both physical as value well as digital artworks. They can then give these artworks away or auction them off through the platform . CryptoRunner offers an intuitive user interface\n\nPlayers\n\n\nPlayers are users who collect NFTs using the CryptoRunner app. They would first download the CryptoRunner app in the app store and then create an account. Afterwards, a crypto\n\nwallet is automatically generated. Players can then venture outside their doors in search of NFTs. They would open the map interface where NFTs are displayed as\n\nicons. They can then select the NFTs they wanted and travel to the NFT location for redemption. Upon reaching the redemption point, they can shake the phone to\n\nredeem the NFT. CryptoRunner provides several advantages to players compared to traditional promotion platforms.\n\n1) Transferable vouchers: Traditional E-vouchers are often restricted to the person intended. Oftentimes, these vouchers are left unspent due to neglect, resulting in\n\nwastage. The tokenization of vouchers using NFTs allows players to transfer, buy and sell these vouchers. Sometimes players might not want to spend the redeemed\n\nvouchers, they can then sell them for monetary profits in the marketplace\n\n2) Non-perishability: Traditional physical vouchers are susceptible to damage,\n\nmaking them a hassle to store. Once damaged, these vouchers are often voided as\n\nwell. NFT vouchers are stored digitally in the player\u2019s wallet, making them\n\nnon-perishable unless the player chooses to delete the app from their smartphones.\n\n3) Transparent: NFTs minted can be traced and observed by everyone. This gives a\n\nlevel of transparency that is not available otherwise.\n\n\nBusiness value\n\nAn average restaurant consumer spends $28.43 per visit in the US. The average\n\nprofit margin for restaurants is 3-5%, resulting in an average profit of $0.85 to $1.42\n\nper consumer per visit (Reimer, 2021). Consumers also have a chance to be converted to loyal customers who have an average lifetime value of $14,099 in a study done by Starbucks .\n\nAn average retail store consumer spends $40 per visit in the US. The average profit margin for restaurants is 0.5-7.5%, resulting in an average profit of $0.2 to $2.8 per\n\nconsumer per visit . Consumers also have a chance to be converted to loyal customers who have an average lifetime value of $22,200 . These benefits are massive compared to the cost of minting NFTs which is just one CryptoRunner token per\n\nNFT.", "hidden": false, "question": "Please describe your dApp or App, focusing on its innovative utility or service within the ecosystem. Highlight the problem it solves or the need it addresses.", "questionId": 16}, {"type": "paragraph", "answer": "CryptoRunner's mission is to be an NFT platform with real-life utilities. It seeks to encourage\nexploration and adventure. Users can download the CryptoRunner app and venture outside\ntheir doors. Collectable geo-tagged NFTs will be available around the\nneighbourhood, which players can redeem. These NFTs can be in the form of\nvouchers from retail businesses such as restaurants, stores and theme parks,\ncollectables such as limited edition digital pets as well as digital art. This serves as a\nmarketing tool for businesses to drive foot traffic while promoting health and\nwellness.", "hidden": false, "question": "Describe how your application improves user experience in the Web3 space. Include any specific design choices or features that enhance accessibility and practical utility.", "questionId": 17}, {"type": "paragraph", "answer": "CryptoRunner's mission to blend NFTs with real-world utility fosters financial inclusion by allowing individuals to earn digital assets through physical activity and redeeming geo-tagged NFTs at local businesses. This initiative promotes education by encouraging users to explore their communities and learn about local landmarks and businesses. Moreover, by incentivizing physical activity and supporting local commerce, CryptoRunner contributes to social impact by promoting health and wellness while strengthening community engagement and economic vitality.", "hidden": false, "question": "In what ways does your project contribute to financial inclusion, education, or social impact? Explain the specific areas of impact and the target audience or communities you serve.", "questionId": 18}, {"type": "paragraph", "answer": "MIT LICENSE REQUIRED PERMISSION TO USE OUR CODEBASE IS PRIVATE", "hidden": false, "question": "What type of open source software (OSS) license(s) do you have? Is all of your code available on public repos or is some portion of your codebase private?", "questionId": 19}, {"type": "paragraph", "answer": "Project Plan and Milestones\nSpring Q2-2024:\n\n    Release Beta Version on the Play Store:\n\n        Develop and integrate Move2Earn game logic, map-based gameplay, geo-tagging, and 3D NFT elements into the CryptoRunner app. \u2705\n\n        Conduct thorough testing and debugging to ensure a smooth user experience.\n\n        Prepare and submit the alpha version of CryptoRunner to the Google Play Store for review and approval.\n\nSummer Q3-2024:\n\n    Develop Tokenomics: \u231b\n\n        Research and design the tokenomics model for CryptoRunner, considering factors such as token distribution and utility within the ecosystem.\n\n        Implement the tokenomics model into the CryptoRunner platform, ensuring alignment with project goals and community interests.\n\n    Onboard Businesses: \u231b\n\n        Identify target businesses and industries for partnership opportunities.\n\n        Engage with potential partners, present the value proposition, and negotiate terms of collaboration.\n\n        Onboard businesses onto the CryptoRunner platform, providing necessary support for NFT minting and distribution.\n\n    Release Beta Version on the Play Store: \n\nAutumn Q4-2024:\n\n    Release CryptoRunner 0.1 in App Store: \u231b\n\n        Adapt and optimize the CryptoRunner app for compatibility with iOS devices, adhering to Apple's guidelines and requirements.\n\n        Conduct rigorous testing to ensure seamless functionality on iOS platforms.\n\n        Prepare and submit CryptoRunner 0.1 version to the Apple App Store for review and approval.\n\n    Initial Release for Marketplace: \u231b\n\n        Develop the Marketplace feature within CryptoRunner, allowing users to buy, sell, and trade NFTs.\n\n        Conduct testing to ensure smooth functionality and user experience within the Marketplace.\n\n        Release the Marketplace feature as part of CryptoRunner 0.1, enabling users to engage in NFT transactions.\n\n    Initial Release for Wallet Integration: \u231b\n\n        Integrate cryptocurrency wallet functionality into CryptoRunner, allowing users to securely store and manage their digital assets.\n\n        Ensure compatibility with popular cryptocurrency wallets and blockchain networks.\n\n        Release the Wallet Integration feature as part of CryptoRunner 0.1, providing users with convenient access to their digital assets.\n\nWinter Q1-2025:\n\n    Release CryptoRunner 0.1 in Play Store: \u231b\n\n        Prepare and submit CryptoRunner 0.1 version to the Google Play Store for review and approval.\n\n        Ensure compliance with Google's guidelines and requirements for app submission.\n\n    Release CryptoRunner 0.1 in App Store: \u231b\n\n        Prepare and submit CryptoRunner 0.1 version to the Apple App Store for review and approval.\n\n        Ensure compliance with Apple's guidelines and requirements for app submission.\n\n    Initial Release for Business Portal: \u231b", "hidden": false, "question": "What stage of development is your application currently in, and what are your immediate next steps? Provide a roadmap or development timeline if available.", "questionId": 20}, {"type": "paragraph", "answer": "Our Total Funding Request is 100k USD broken down as follows\n    Tokenomics: $15,000\n        Develop and finalize the tokenomics model for the CryptoRunner platform, ensuring it aligns with project goals and community interests.\n\n    Onboard Businesses: $15,000\n        Engage and onboard businesses onto the CryptoRunner platform, establishing partnerships and agreements for NFT minting and distribution.\n\n    Infrastructure: $20,000\n        Set up AWS server for multiplayer, domain setup, and business portal setup.\n\n    Release Beta Version on the Play Store: $30,000\n        Develop and release the beta version of the CryptoRunner app on the Google Play Store, incorporating map-based gameplay, geo-tagging, and 3D NFT elements.\n\n    Marketing and Community Building : $15,000\n        Allocate funds for marketing activities such as social media advertising, influencer partnerships, and community engagement campaigns to promote the CryptoRunner platform and attract users.\n\n    Major Funding: $5,000\n        Reserve a portion of the funds for potential unforeseen expenses or as a contingency fund for future development phases or unexpected challenges.", "hidden": false, "question": "How would funding from this round support your project's development and goals? Outline specific areas where the funds would be allocated (e.g., development, user research, community building).", "questionId": 21}, {"type": "paragraph", "answer": "WhitePaper:-https://drive.google.com/file/d/15jyT2yhWLm5WPAW7BLD5euPTLBiJzyd1/view\n\nCryptoRunner APK:https://drive.google.com/file/d/10IB1WL2KcvLi1MQmlxjPwgGcDtmhRzph/view?usp=sharing\n\n\nPitchDeck  https://docs.google.com/presentation/d/1t1_prI3c4YZMU0CtWzpu5jHNh4s5rWi5daNC9DeYNWQ/edit?usp=sharing\n\n\nYou may reach out to us vayuabhijeet@gmail.com , adityadalvi631@gmail.com for further information about our project and team.", "hidden": false, "question": "Anything else you'd like to share about your project, previous work, or other project affiliations? Anything you'd like to add that may help in determining project eligibility?", "questionId": 22}, {"type": "multiple-choice", "answer": "No", "hidden": true, "question": "Would you like to opt-in to future messages from Gitcoin for updates, information, and/or interviews? ", "questionId": 23}, {"type": "multiple-choice", "answer": "Yes", "hidden": true, "question": "Would you like to opt-in to us sharing your information with select third-parties for investment opportunities? ", "questionId": 24}], "project": {"id": "0xb128d6c6910c056833718f4263bb3acb5fccc67b918a2f18a6f36827b9e9578a", "title": "MapX", "logoImg": "bafkreielg7hanh6kv3ttvvis3rkbk76iogbyclwhmowysgfdcyerxy5lum", "metaPtr": {"pointer": "bafkreibnconnhqcjqqf6rn6mtt6vhwrhmt4bsjzrzq3vbv5pe65znpq52q", "protocol": "undefined"}, "website": "https://walk-up-site.vercel.app/", "bannerImg": "bafkreiacz73rh64yz6i535x5vwct622dbzbrzvkt4naefaawnvuiffesr4", "createdAt": 1713608104485, "userGithub": "gitjeet0401", "credentials": {}, "description": "Businesses often find it difficult to market themselves to drive foot traffic. According to the US Bureau of labor statistics, traditional businesses find it hard to market themselves to consumers\n\nAbout 20% of small businesses fail by the end of their First Year.\n\nBy the end of their fifth year, 50% go under;\n\nAnd by the tenth year, that number rises 70 to 80%. Traditional marketing methods have limitations such as high costs and being time-consuming. These problems can be solved\n\nThe outbreak of the COVID-19 pandemic has devastated businesses worldwide. These businesses include restaurants, theme parks as well as shopping malls. Prolonged lockdown and safe-distancing measures drastically decreased the foot traffic and revenue of these businesses, forcing them to shut down or pivot.Individual Struggles to maintain active lifestyle impacting both physical and overall well-being\n\nIndividual struggles to maintain an active lifestyle ,impacting both and physical and overall well-being Consequently, this struggle not only hampers their physical fitness but also contributes to a sense of imbalance in their overall state of wellness, prompting a need for effective strategies to achieve a more harmonious and active lifestyle\n\nA next-gen geo-tagged playground where players meet opportunities offered with a timeless technology. Map-based gameplay with capabilities to engage players and provide market visibility to communities and businesses.\n\nThe next generation of web building blocks are here\u2014 foster relationships between you and your customer .Tokenizes business offerings into a format that is hard to resist for the target group.Pokemon Go has proven that it can flock people into places to \"Catch them all\". MapX is aiming to offer businesses the exact same effect. Build communities by gathering people together.\n\nTarget audience\n\nCrypto Projects, Firms and Communities.\n\nOur main audience is crypto projects, firms and communities. They can choose to mint NFTs that Crypto projects are tied to physical locations, allowing players to collect them at the location. These NFTs can have future economic or sentimental utilities. This serves firms and as a marketing tool to help engage their respective communities, at the same time providing a communities element of gamification to their project.\n\nOur audience can also choose to mint NFTs for special events at certain locations. An example will be the Kaiju Kings community meetup in Singapore. Holders of the Kaiju Kings NFT were invited to a party with free food and drinks. Thus, these event NFTs can provide additional incentives for crypto communities to gather at a location. We foresee the increase of crypto adoption in the future, thus the emergence of communities big or small. Retail businesses\n\nOur secondary audience is retail businesses. They can utilize the MapX platform as a Retail marketing tool to drive foot traffic. They do this by issuing NFT vouchers. This can be done by Businesses setting up a redemption point in or near their stores. All they have to do is to shake their phone with the Encrypt app on tablets or smartphones and a token will be marked as used. This reduces the operating costs associated with needing to have a spare tablet or smartphone.Consumers can then spend the NFT effectively \u201cburning\u201d it. On top of NFT vouchers, businesses can also issue NFT collectables as well as art pieces. Compared to traditional marketing tools, Encrypt provides several advantages to businesses.\n\nGuarantee foot traffic/high conversion rate.\n\nSince consumers have already made the effort to redeem the NFT vouchers physically, they are Guaranteed foot highly likely to spend those vouchers on the spot. A scenario is that hungry players would traffic/high scan the MapX app for possible food deals, and redeem the NFT voucher that would bring the highest utility/suit the player\u2019s taste preferences.conversion rate. They would then use those vouchers on the spot to purchase from businesses.\n\nThis guarantees foot traffic to the store Minimally, players would be exposed to the underlying brand and its products. Optimally, players will be converted to customers through sales. Having physically been to the store also reduces consumer resistance. This can be in the form of difficulty navigating to the store or a mismatch between product expectation and reality. Low Cost and Effective Marketing.\n\nMapX promotes businesses for free through the browse function. This is where users can search the map for possible NFTs to redeem. In MapX pricing model, businesses are charged for minting new NFTs. Since voucher redemption is highly correlated to conversion, businesses essentially are only charged for successful conversions. This was associated with traditional marketing.\n\nTime-efficient\n\nProviding an existing pool of users who are ready to venture out and collect NFTs. Thus providing businesses with potential consumers to be converted\n\nLow cost and effective marketing. \n\nTraditional marketing tools such as newspapers, TV and online advertising often are costly. Costs up to\n\nthousands of dollars. Their effectiveness is also inconsistent and is determined by several factors. Factors such as Ad quality, product type and Ad timing. The complexity of advertising often requires seasoned marketing\n\nmanagers who understand consumers deeply. They are able to create Ads that ultimately resonate with the underlying targeted consumers. Small businesses often do not have the expertise to achieve effective marketing,resulting in resources wasted without achieving promotional goals.\n\nAlternatively, they can hire Ad agencies or marketing consultants at a higher cost. MapX promotes businesses for free through the browse function. This is where users can search the map for possible NFTs to redeem. In MapX\u2019s\n\npricing model, businesses are charged for minting new NFTs. Since voucher redemption is highly correlated to conversion, businesses essentially are only charged for successful conversions. This reduces the cost wastage\n\nassociated with traditional marketing.\n\n \n\nTraditional social media marketing through content creation is\n\nhighly time-consuming yet does not guarantee effectiveness. It is difficult to garner followings on Instagram, Facebook and Youtube. It often requires months or years of effort, carefully curating content to attract followings. MapX solves that problem by providing an existing pool of users who are ready to venture out and collect NFTs. Thus providing businesses with potential consumers to be converted.\n\n\n\n\n\nArtists\n\nArtists can use MapX to tokenize both physical as value well as digital artworks. They can then give these artworks away or auction them off through the platform . MapX offers an intuitive user interface\n\nPlayers\n\n\nPlayers are users who collect NFTs using the MapX app. They would first download the MapX app in the app store and then create an account. Afterwards, a crypto\n\nwallet is automatically generated. Players can then venture outside their doors in search of NFTs. They would open the map interface where NFTs are displayed as\n\nicons. They can then select the NFTs they wanted and travel to the NFT location for redemption. Upon reaching the redemption point, they can shake the phone to\n\nredeem the NFT. MapX provides several advantages to players compared to traditional promotion platforms.\n\n1) Transferable vouchers: Traditional E-vouchers are often restricted to the person intended. Oftentimes, these vouchers are left unspent due to neglect, resulting in\n\nwastage. The tokenization of vouchers using NFTs allows players to transfer, buy and sell these vouchers. Sometimes players might not want to spend the redeemed\n\nvouchers, they can then sell them for monetary profits in the marketplace\n\n2) Non-perishability: Traditional physical vouchers are susceptible to damage,\n\nmaking them a hassle to store. Once damaged, these vouchers are often voided as\n\nwell. NFT vouchers are stored digitally in the player\u2019s wallet, making them\n\nnon-perishable unless the player chooses to delete the app from their smartphones.\n\n3) Transparent: NFTs minted can be traced and observed by everyone. This gives a\n\nlevel of transparency that is not available otherwise.\n\n\nBusiness value\n\nAn average restaurant consumer spends $28.43 per visit in the US. The average\n\nprofit margin for restaurants is 3-5%, resulting in an average profit of $0.85 to $1.42\n\nper consumer per visit (Reimer, 2021). Consumers also have a chance to be converted to loyal customers who have an average lifetime value of $14,099 in a study done by Starbucks .\n\nAn average retail store consumer spends $40 per visit in the US. The average profit margin for restaurants is 0.5-7.5%, resulting in an average profit of $0.2 to $2.8 per\n\nconsumer per visit . Consumers also have a chance to be converted to loyal customers who have an average lifetime value of $22,200 . These benefits are massive compared to the cost of minting NFTs which is just one MapX token per\n\nNFT.\n\nWhitePaper:-https://drive.google.com/file/d/15jyT2yhWLm5WPAW7BLD5euPTLBiJzyd1/view\n\nCryptoRunner APK:https://drive.google.com/file/d/10IB1WL2KcvLi1MQmlxjPwgGcDtmhRzph/view?usp=sharing", "lastUpdated": 0, "projectGithub": "WalkUPLabs", "projectTwitter": "mapx25"}, "recipient": "0xB08ea5057C263A7a97eA14d4dB13A6FAe3C56D99"}}